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соц. изучение аудитории (исследование демографических характеристик, поведения, потребностей, привычек аудитории и т. д.)Apart from media structure, sociological and psychological aspects of audience research are heavily emphasised. — Помимо медиа-структуры, значительное внимание уделяется социологическим и психологическим аспектам исследования аудитории.
Syn:See:* * ** * *исследование с це-лью установить показатели читаемости, посещаемости и распространенности, которые являются жизненно важной информацией в сфере рекламы -
3 audience research
4.4 изучение аудитории (audience research): Планируемый процесс опроса потенциальных пользователей и анализа его индивидуальных и интегральных результатов.
Примечание - Целью данного процесса является определение возможностей, квалификации, опыта, предубежденности и преимуществ потенциальных читателей документа.
Источник: ГОСТ Р ИСО/МЭК 15910-2002: Информационная технология. Процесс создания документации пользователя программного средства оригинал документа
Англо-русский словарь нормативно-технической терминологии > audience research
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4 audience research
Mktgresearch carried out to measure the size or composition of the target audience for a piece of advertising -
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étude f d'audience -
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1) Экономика: анализ аудитории (слушателей)3) Реклама: изучение аудитории -
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noun sondages mpl du public -
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['ɔːdɪənsrɪ'sɜːʧ]nви́вчення аудито́рії (слухачів, відвідувачів тощо)English-Ukrainian transcription dictionary > audience research
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11 Broadcasters Audience Research Board
Englisch-Deutsch Fachwörterbuch der Wirtschaft > Broadcasters Audience Research Board
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12 Joint Industry Committee for Cable Audience Research
Joint Industry Committee for Cable Audience Research (JICCAR) (BE) S&M TV viewing figures, gemeinsamer Industrieausschuss für die Analyse von KabelanschlussinhabernEnglisch-Deutsch Fachwörterbuch der Wirtschaft > Joint Industry Committee for Cable Audience Research
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13 call-in audience research
соц. исследование аудитории методом «звоните нам»* (исследование, проводимое социологической службой по поручению агентства, представляющего какой-л. материал на суд широкой аудитории, как правило, через средства массовой информации; данное исследование применяет следующий метод: чтобы услышать предлагаемый для оценки материал, респондент должен позвонить по указанному ему номеру телефона)Syn:See:audience 3) а),бАнгло-русский экономический словарь > call-in audience research
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14 ABC Newspaper Audience Research Data Bank
Англо-русский экономический словарь > ABC Newspaper Audience Research Data Bank
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15 Broadcasters Audience Research Board
Реклама: Бюро по исследованию аудитории средств вещания (поставляет рейтинги аудитории для корпорации Би-Би-Си и центров Независимого телевидения)Универсальный англо-русский словарь > Broadcasters Audience Research Board
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16 Broadcasters' Audience Research Board
Универсальный англо-русский словарь > Broadcasters' Audience Research Board
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17 joint industry committee for radio audience research
Универсальный англо-русский словарь > joint industry committee for radio audience research
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18 Broadcasters Audience Research Board
General subject: BARBУниверсальный русско-английский словарь > Broadcasters Audience Research Board
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19 Joint Industry Committee for Cable Audience Research
Mass media: JICCARУниверсальный русско-английский словарь > Joint Industry Committee for Cable Audience Research
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20 Joint Industry Committee for Radio Audience Research
Mass media: JICRARУниверсальный русско-английский словарь > Joint Industry Committee for Radio Audience Research
См. также в других словарях:
audience research — Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… … Encyclopedia of contemporary British culture
audience research — ➔ research * * * audience research UK US noun [U] MARKETING ► the study of people who watch a particular television programme or film, read a particular book, etc.: »The channel carries out its own audience research. »Our audience research showed … Financial and business terms
audience research — Research to establish readership, audience, and circulation data, which is vital information in advertising Research into television audiences is undertaken by BARB (Broadcasters Audience Research Board), into radio audiences by JICRAR (Joint… … Big dictionary of business and management
audience research — noun The discovery of facts about an audience (esp of radio or TV programmes) such as age and behaviour patterns • • • Main Entry: ↑audience … Useful english dictionary
audience research — /ˌɔ:diəns rɪ sɜ:tʃ/ noun research into the attitudes of an audience to an advertising campaign … Marketing dictionary in english
Broadcasters' Audience Research Board — The group that commissions and publishes data on British TV audience research • • • Main Entry: ↑broadcast … Useful english dictionary
Broadcasters' Audience Research Board — The Broadcasters Audience Research Board, or BARB, is the organisation that compiles television ratings in the United Kingdom. It was created to replace a previous system, where the BBC and ITV companies compiled their own ratings. It is owned by … Wikipedia
Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… … Wikipedia
research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… … Financial and business terms
Audience Measurement and Analytics Ltd. (Amap) — Audience Measurement and Analytics Ltd. (Amap)BackgroundAudience Measurement and Analytics Ltd., also known as Amap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the… … Wikipedia
Joint Industry Committee for Radio Audience Research — JICRAR A committee composed of representatives of the Institute of Practitioners in Advertising, the Incorporated Society of British Advertisers Ltd, and independent radio companies. The committee provides information on the listening habits of… … Big dictionary of business and management
